Verified Waste Audit
Identify media spend that was viewable, but not verified.
The Verified Waste Audit shows where impressions were counted as viewable but lacked verified viewer proof — with privacy-first, audit-ready reporting built for regulated and suitability-sensitive media teams.
- —Quantify viewable-but-unverified spend
- —Get signed, privacy-first audit-ready reporting
- —Start with one campaign in a regulated or suitability-sensitive category
What Veroface is
Veroface is a privacy-first viewer verification layer for digital media. We help advertisers identify media spend that was counted as viewable but was not credibly verified as real viewer exposure.
Our first offer — the Verified Waste Audit — gives regulated and suitability-sensitive media teams a bounded way to review one campaign, quantify viewable-but-unverified spend, and evaluate signed, audit-ready reporting without creating a new privacy problem.
Who it is for
- —Brand media leads at advertisers in regulated categories
- —Programmatic leads managing suitability-sensitive spend
- —Media quality owners who need defensible exposure reporting
- —Compliance and legal teams reviewing spend attestation
- —Agencies running campaigns for regulated clients
The gap Veroface measures
Most media measurement stops at viewability. Veroface adds the next stage — verified viewer proof — and identifies the spend sitting in the gap between viewable and verified.
Delivered
The impression was served by the ad stack and counted as delivered.
Viewable
The impression met the viewability threshold — MRC or contractual — and was counted as viewable.
Verified viewer
The impression had credible evidence of a real human viewer at the time of exposure.
The Verified Waste Audit identifies impressions in the Viewable → Verified gap and quantifies the spend attributed to them.
How it works
01
Pilot-fit conversation
A 30-minute call to review whether one live campaign is a fit for the audit. Veroface is not asking for a platform replacement — only a focused conversation about one campaign, one pilot window, and one report.
02
Campaign instrumentation
We instrument the agreed campaign scope. Signed attestations are generated on-device using ephemeral Ed25519 keypairs. No raw imagery leaves the device. No identity resolution is required.
03
Signed report delivery
You receive a structured, independently reviewable report: viewable-but-unverified impression counts, attributed spend where available, and evidence structured for media, finance, compliance, or vendor-side review.
What teams receive
Every audit delivers a structured, signed report designed for review by media, finance, compliance, and operations stakeholders.
- ✓Viewable-but-unverified impression counts for the audited campaign
- ✓Attributed spend in the viewable-but-unverified category
- ✓Per-event evidence rows with Ed25519 cryptographic signatures
- ✓Waste classification structured for independent review
- ✓Verification guide for validating signatures without Veroface infrastructure
- ✓Exportable vf_waste_audit_v1 JSON report
Privacy
Verified viewer proof without the privacy trade-off
Veroface is designed to provide verified viewer proof without relying on identity resolution or sending raw imagery off-device. No raw images leave the device. No biometric identity store is required.
The output is privacy-first, audit-ready reporting intended to help buyers evaluate exposure quality without introducing unnecessary privacy risk into a regulated or suitability-sensitive media environment.
Read the full data handling details →Ready to review one campaign?
A pilot-fit conversation is 30 minutes. We assess whether one live campaign is a fit for the Verified Waste Audit — no platform replacement, no broad commitment.