For Regulated Media Teams
Built for teams where viewability alone is not enough.
Veroface is built for brand media leads, programmatic leads, and media quality owners at advertisers running regulated or suitability-sensitive campaigns — categories where exposure quality, privacy, and defensible reporting already matter.
The categories this is built for
Veroface is built for advertisers and agencies running campaigns where exposure quality, suitability, and defensible reporting already matter — not as aspirational goals, but as current requirements.
Alcohol
Age-gating and suitability requirements demand defensible proof that impressions were seen by appropriate audiences.
Betting and gambling
Regulatory restrictions on placement and audience make verified viewer proof a compliance requirement, not only a quality metric.
Financial services
FCA and similar frameworks require defensible spend reporting. Opaque third-party pipelines create additional regulatory risk.
Pharma and healthcare
HIPAA-adjacent environments where personal data exposure — even incidental — triggers compliance review.
Political
Disclosure and transparency obligations require signed, independently verifiable records of where spend was placed and counted.
Agencies managing regulated clients
Clients in the above categories need attestation layers their legal and compliance teams can independently review without relying on the agency's infrastructure.
Common pains in regulated media environments
Common problem
Viewability is counted, but verified viewer proof is not available
Veroface approach
The Verified Waste Audit adds the verified viewer stage to the Delivered → Viewable → Verified Viewer flow and quantifies the spend in the gap.
Common problem
Verification tools that require personal data, identity resolution, or biometric stores
Veroface approach
Veroface runs on-device. No raw images leave the device. No identity resolution. No biometric store. The methodology is designed for regulated environments.
Common problem
Audit outputs that cannot be independently validated by legal or compliance
Veroface approach
Every event is cryptographically signed. The verification guide in the report is reviewable by any stakeholder without relying on Veroface infrastructure.
Common problem
Spend exposure framed in technical terms rather than financial terms
Veroface approach
The report quantifies viewable-but-unverified spend in attributed dollars, not in status codes. It is designed for finance and compliance presentation.
Common problem
Opaque methodology that legal cannot review without an NDA
Veroface approach
The canonical event format, signing algorithm (Ed25519), and classification logic are published in the report. No NDA required.
Why the audit is the right entry point
Regulated environments move carefully. A full verification deployment requires legal review, procurement, and often board sign-off. The Verified Waste Audit is designed to produce value before any of that process concludes.
It is one campaign, one pilot window, one report. The output is signed and independently reviewable before any broader engagement. It answers the exposure quality question — is there meaningful viewable-but-unverified spend in this campaign? — without committing to infrastructure.
Veroface is not asking for a platform replacement. Only a focused conversation about one campaign.
What the audit does not require
- ✓No DSP or SSP integration
- ✓No changes to campaign structure or naming conventions
- ✓No personal data or identity resolution
- ✓No biometric store or facial recognition database
- ✓No platform replacement or migration
- ✓No ongoing commitment beyond the pilot window
Pilot-fit criteria
The audit is likely a strong fit if:
- ✓You manage media spend in a regulated or suitability-sensitive category
- ✓Viewable-but-unverified spend is a current or near-term concern
- ✓Legal or compliance has raised questions about verification methodology or data handling
- ✓You need a signed, independently reviewable report — not just a dashboard metric
- ✓A finance or compliance stakeholder needs spend exposure stated in dollars
The audit is probably not the right fit if:
- —Your primary goal is audience targeting optimisation or lookalike modelling
- —You need real-time bidding, ad-serving, or identity resolution integration
- —Your verification need is performance attribution, not exposure quality classification
We will tell you plainly in the first conversation if Veroface is not the right solution. There is no benefit to either side in an ill-scoped engagement.
Is the audit a fit for your campaign?
The pilot-fit conversation is 30 minutes. We review your context, confirm whether one live campaign is a fit, and tell you plainly if it is not. No platform replacement, no broad commitment.